Selling online looks simple from the outside — list a product, take a payment, ship it out — but the accounting behind it is anything but. A single sale might touch Shopify, Amazon FBA, eBay and a Stripe or PayPal account before it ever reaches your bank, each taking its own cut of fees, and each needing to be reconciled correctly. Add in stock held in an Amazon warehouse, returns, and VAT rules that change depending on where your customer lives, and it is easy to see why generic bookkeeping falls apart fast for online sellers. We work with e-commerce businesses who need their numbers to actually reflect what is happening across every channel they sell on.
We cover all the financial and compliance work that a multi-channel e-commerce business needs to keep its numbers accurate.
We reconcile Shopify, Amazon, eBay, Etsy and direct website sales back to your bank and payment processors, so every order is accounted for and every fee is recorded correctly.
We calculate your UK VAT position correctly, including marketplace facilitator rules on Amazon and eBay, and handle EU OSS registration where it applies.
We value your stock correctly at year end and track cost of goods sold by product, so your margin figures reflect reality, not just what landed in the bank.
We prepare your annual accounts and corporation tax return, making sure platform fees, advertising spend and software subscriptions are all claimed correctly.
From ad spend and platform fees through to packaging and fulfilment costs, we make sure every legitimate cost is recorded and reduces your tax bill.
We manage all your deadlines and make sure every submission is accurate and on time. You will never face a late filing penalty because something was overlooked.
A clear view of true profit by channel and by product, not just total revenue
Accounts that separate marketplace fees, ad spend and COGS instead of lumping them together
VAT returns that are correct whether you are UK-only or selling into the EU and beyond
Someone to call when a platform payout doesn't match what you expected
We work with you throughout the year, not just when a deadline is due.
On the surface, e-commerce looks straightforward: you buy or make a product, sell it for more, and the difference is profit. In practice, by the time you have accounted for marketplace referral fees, FBA storage and fulfilment fees, payment processing fees, returns, ad spend and the cost of the stock itself, the real margin on a product can look very different from what the headline sale price suggested.
We help e-commerce businesses understand their true margin, not just their top-line sales figure. That means reconciling every platform’s payout report against what actually landed in the bank, tracking cost of goods sold properly, and giving you a clear picture of which products and channels are actually making money.
Something we see regularly: sellers who know their total revenue down to the pound but have no real idea what a product actually costs them to sell once every fee is stripped out. Once ad spend, fulfilment costs and returns are factored in properly, some ‘best-sellers’ turn out to be barely breaking even.
Getting on top of this early means you can make better decisions about pricing, which products to push, and which platforms are actually worth the fees they charge.
Beyond bookkeeping and VAT, this is where a specialist accountant earns their fee.
Marketplace and payment reconciliation against Shopify, Amazon Seller Central, eBay, Etsy, Stripe and PayPal, using tools like A2X or Link My Books to feed clean data into Xero automatically.
Amazon FBA inventory and storage fee tracking, so stock sitting in Amazon's warehouses is valued correctly and dead stock gets flagged before it eats your margin.
EU and international VAT registrations, including OSS returns and country-specific registrations where stock is held overseas.
Advertising and platform fee analysis (Amazon PPC, Meta Ads, Google Ads) so you can see true return on ad spend by channel.
R&D tax relief and capital allowances reviews for sellers investing in their own branded products, packaging or fulfilment equipment.
Our e-commerce packages start at £175/month for a limited company doing up to £250k turnover on one or two sales channels — year-end accounts, corporation tax, quarterly VAT, monthly bookkeeping and multi-channel reconciliation. Sellers on Amazon FBA, multiple marketplaces or with EU VAT registrations typically sit in the £300–£750/month range. Fixed fee, no hourly surprises.
Yes. We set up A2X or Link My Books to pull settlement data from each platform into Xero automatically, splitting out sales, refunds, fees and VAT correctly by channel, so your books stay accurate without manual data entry.
It depends. If Amazon is collecting VAT on your behalf under the marketplace facilitator rules, some of your obligation is already handled — but you can still have a UK VAT registration requirement once your own taxable turnover passes £90,000, and separate obligations if you hold stock overseas. We review your specific set-up rather than assuming.
Yes. We register and file OSS returns for clients selling into the EU, and advise on when a country-specific VAT registration is needed instead — typically when stock is physically held in that country.
Xero as the core ledger, with A2X or Link My Books handling the platform-to-Xero data feed. If you’re on spreadsheets or a basic bookkeeping app and want to modernise, we handle the migration end-to-end, usually within a few weeks.
Yes. R&R is regulated by the Association of Chartered Certified Accountants (ACCA). All work is signed off by an ACCA-qualified accountant.
Our head office is in Blackburn, and we work with online sellers in Preston, Burnley, Accrington, Chorley, Leyland, Bolton, Wigan, Bury and Manchester. Being cloud-based means location barely matters — most of our e-commerce clients never need to set foot in the office — but face-to-face meetings are available at our Blackburn office when you want them.
Related specialities: Accountants for Wholesale & retail · Owner managed businesses· VAT returns & MTD ·Cloud bookkeeping · Monthly management accounts
Book a free consultation. We’ll review your last VAT return, your platform reconciliation and your management accounts, and give you three concrete things to change — whether or not you switch to us. Call 01254 839543 or book online.
Expert Chartered Certified Accountants helping UK businesses protect and grow their income.
Friendly support from a local team that understands your business. Book your free consultation today and take the first step towards financial clarity and peace of mind.
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74 St James Road, Blackburn, BB1 8ET
We work with clients in Blackburn and across the North West, so you can get support wherever you are
